How to Secure Press Release Backlinks

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How to Secure Press Release Backlinks

Press Release Backlinks | Boost Website Fastest

Securing press release backlinks from high-authority domains can be a pinnacle achievement in link-building strategies. When you attract quality backlinks from top newspapers and publications, you gain a significant edge over competitors and enhance your search engine rankings.

Press links come from newspapers, magazines, or journalists. In the SEO world, people typically discuss two main types:

  1. Authentic Editorial Links: These are links resulting from stories published on newspapers or websites with editorial oversight. When a journalist finds your story compelling and shares it, your SEO benefits.
  2. Automated Press Release Links: These links are generated through automated press releases on sites that churn out multiple releases daily. Such links usually don’t contribute positively to your SEO efforts.
Press Release Backlinks

Press Release Backlinks

Building a foundation of branded links from reputable newspapers signals strong trust to Google and other search engines. These links, considered white-hat backlinks, are some of the most powerful you can secure.

Websites with high domain authority offer valuable backlinks that significantly boost your website’s SEO. When these well-established publications pick up your story and link back to your site, Google’s algorithm takes notice.

For example, a casino company received a press release backlinks from BuzzFeed, which improved its SEO profile.

To build an effective backlink profile, you need a balance. Press links play a crucial role in strengthening your website’s foundation.

Enhance Your E-A-T

The E-A-T (Expertise, Authoritativeness, Trustworthiness) concept has gained importance in the SEO world. Securing links from major press publications greatly enhances all aspects of E-A-T, boosting your website’s credibility.

While other types of backlinks are also necessary—like niche-relevant links and links to key content pages—press release backlinks are an essential part of your strategy that can be achieved through targeted campaigns.

Avoid Press Release Services for SEO

SEO practitioners have tried press release services for years, but this approach rarely pays off unless your brand is a household name like Adidas, Apple, or Nike. In those cases, journalists are eager to cover your story.

Most press release services flood the internet with your story across many low-quality sites. Even reputable services like Cision Newswire won’t offer significant SEO benefits if that’s your primary goal.

Paying someone to manually reach out to journalists can be expensive, and the likelihood of your press release being picked up remains slim.

Securing press links can be challenging, but several methods can effectively work.

  • Hiring a Digital PR Agency: High-quality digital PR agencies can try to secure outreach links from real journalists and publications. However, this approach is costly, typically ranging from $20,000 to $50,000+ per campaign. Despite the investment, results can be unpredictable, and only a few links may be achieved.

The Issue with Digital PR

Digital PR is not only expensive but also unpredictable. Many campaigns fail to deliver results, not due to a lack of effort, but because of the intense competition for journalists’ attention. Success often hinges on timing and a bit of luck.

Imagine consistently securing legitimate press links from reputable news sites with ease. We’ve recently developed a service that allows us to obtain numerous press links from respected newspapers and publications.

We collaborate with a media company that maintains relationships with hundreds of local news outlets across the U.S. Unlike traditional methods that require convincing an editor or journalist to cover your story, our approach involves journalists who are already inclined to pick up our stories, as we are official content providers for their publications.

This approach offers a more predictable and effective way to secure meaningful press links, ensuring our clients’ stories appear not only on mainstream sites like MSN and Yahoo but also on local news giants like the Chicago Tribune and The Stamford Advocate.

Successful Digital PR Campaigns

Here are examples of effective digital PR campaigns that generated high-quality backlinks from reputable sites:

  • The Future Gamer Campaign: This innovative campaign by OnlineCasinos.ca explored the potential future health impacts on gamers, earning over 200 backlinks from sites like BuzzFeed and The Daily Mail.
  • Trump Tax Fraud Campaign: This campaign focused on Donald Trump’s tax evasion history, earning over 150 backlinks from authoritative sites like Slashdot and Mashable.

Plesea check us : Press Release as an Effective Link Building Method

Creating the right content requires creativity and perseverance. However, with our consistent methodology, we help clients attract high-quality inbound links from respected journalists. Interested in learning more? Contact us through our contact form.

The Right Way To Do Press Release Backlinks

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